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Gen Y Planning

Financial Planning for Millennials

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Press

Writing

Sophia Bera and Gen Y Planning have been widely featured across various publications, both in print and online, including CNBC, Business Insider, CNN Money, The Huffington Post, The Wall Street Journal, Forbes, InvestmentNews, and more.

Recognition

  • Investopedia: Top 10 Most Influential Financial Advisors
  • Empower: 2018 Top 50 Women in Personal Finance
  • CNBC: Digital Financial Advisor Council
  • Sophia Bera Woman in Finance Award for students at Utah Valley University
  • Minnesota State University Mankato: Distinguished Young Alumni award

Past Press Highlights

  • CNBC: Start saving for retirement as soon as possible: Advisor
  • Go Banking Rates: Why I Always Recommend Talking to More Than One Mortgage Lender
  • MarketWatch: Here’s why you shouldn’t retire super early — even if you can
  • Business Insider: You’re probably making these 11 tax mistakes — and it could be costing you thousands

2019 Press

TV Clips, Web Segments, Radio Spots, and Podcasts

  • Money Checkup: How Business Owners Can Build Balanced Lives
  • Stacking Benjamins: Outdated Money Advice You Should Probably Ditch (plus an intro to MetPro)
  • Cheddar @Home: Not Your Father’s Financial Planner
  • CNBC: Start saving for retirement as soon as possible: Advisor

Featured

  • Redfin: First-Time Homebuyer? Here’s How to Prepare Financially
  • NerdWallet: Am I Ready For My First Credit Card?
  • Investopedia: Affluent millennials are economically optimistic, but afraid to invest
  • Financial Planning: Farewell, mahogany desk: Planners take their meetings online
  • Business Insider: Here’s exactly what millennials should be doing every five years to become rich, according to a financial planner
  • CNBC: Congrats on your raise. Here are five ways to spend it wisely.
  • CNBC: If you’re a young adult and receive a small windfall, here’s how to put it toward retirement
  • CNBC: Here’s how to invest that windfall for retirement if you’re 40-something or older
  • Business Insider: Millennial couples buying homes before they get married are making a risky move that shows how different they really are from their parents
  • Wallet Hacks: 8 Financial Products Most People Should Avoid
  • Zing! by Quicken Loans: How Millennials Can Play Catch-Up in Retirement
  • Financial Planning Magazine: A Cure for Advisor Burnout
  • Business Insider: 4 of the biggest mistakes millennials are making with their money, according to experts

Press Archives

  • Coverage from 2018
  • Coverage from 2017
  • Coverage from 2016
  • Coverage from 2015
  • Coverage from 2014
  • Coverage from 2013
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I'm Sophia! And I'm not your father's financial planner. I work virtually with clients across the country to help them navigate through big life changes and reach their goals. I'm also a foodie, a true crime junkie, and a lover of karaoke. Let's chat! Click here >>

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Sophia Bera, CFP®Follow

Foodie financial planner who loves books, podcasts, and karaoke. Currently, in NYC. Then off to Cali. Back in Austin in Sept.

Sophia Bera, CFP®
sophiaberaSophia Bera, CFP®@sophiabera·
25 Oct

What to Do First With an Inheritance: http://snip.ly/g7j1xn via @TwoCentsLH

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sophiaberaSophia Bera, CFP®@sophiabera·
25 Oct

Make these small behavioral changes to improve your quality of life: http://snip.ly/5b8l0r via @FastCompany

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sophiaberaSophia Bera, CFP®@sophiabera·
24 Oct

I've pretty much been living off of breakfast tacos and english muffins this week. I promise I'll eat a vegetable soon.

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