Gen Y Planning I Financial Planning for Millennials I Press

Please note: At this time, we only publish content created by the Gen Y Planning team in accordance with our compliance policy. We do not accept guest post requests, and do not publish guest articles on our site. We also don’t add requested backlinks to resources and articles in content we’ve already published.

If you have a media request or would like to schedule an interview, email Sophia at sophia@genyplanning.com.

Writing

Sophia Bera Daigle and Gen Y Planning have been widely featured across various publications, both in print and online, including CNBC, Business Insider, CNN Money, The Huffington Post, The Wall Street Journal, Forbes, InvestmentNews, and more.

Recognition

Sophia at a coworking space in Mexico City, Mexico on July 18, 2019. Photographer: Alicia Vera Photography/Bloomberg

CNBC: Digital Financial Advisor Council

Sophia Bera Woman in Finance Award is given annually to students at Utah Valley University

Nerd’s Eye View: Top 50 Financial Advisor Blogs

Investopedia: 100 Top Financial Advisors of 2022

Feedspot: Top 80 Financial Planning Blogs and Websites

Investopedia: 2019 Top 10 Most Influential Financial Advisors

Empower: 2018 Top 50 Women in Personal Finance

Minnesota State University Mankato: Distinguished Young Alumni award recipient

Recent Press for GYP

International Business Times: Millennials Hold Trillions In Wealth—Yet ‘Phantom Wealth’ Keeps Them Feeling Poor

CNBC: Net worth of millennials has quadrupled: Why some call it ‘phantom wealth’

CNBC: Millennials reimagine retirement: ‘The end game might not be … sitting on my Adirondack chair’

RedHot: Retirement Revolution: Millennials ditch old-school relaxation for adventure-fuelled futures

Past Press Highlights

CNBC: Here are some moves investors can make when the market is soaring, financial advisors say

CNBC: Gen Z women spend more on TikTok as app ‘drives consumption,’ analyst says

Investopedia: The Best Designation for Advisors: CFP®, CFA, or CPA?

Top Finance Zone: The One (Simple) Trick to Resetting Your Funds within the New Yr

CNBC: Here are 3 things to do in your 30s to stay on track with retirement savings

Top Finance Zone: What Does Monetary Independence Actually Imply and Is It Achievable for You?

Press Archives

2023-2024

Featured

10 Tampa Bay:Amid soaring housing and rent prices, young professionals are changing how they invest their money
The New York Times: A Wealth Shift That Could Leave Some Younger Americans Behind
Business Insider: What is a Bank Account Beneficiary?
CNBC: How much money Americans in their 20s saved in 2023—and how to save more
CNBC: ‘I don’t want to spend’: How a TikTok comedian’s call for ‘loud budgeting’ can help your wallet
CNBC: Here are two child credits parents can take advantage of this tax season
Business Insider: Will lower interest rates help you escape credit card debt? Experts say no — but you still have options
CNBC: ‘A budget is a picture of what your money is doing,’ The Budgetnista says. Here’s where to start
Business Insider: What Happens to a Joint Bank Account When Someone Dies?

2022-2023

Featured

CNBC: Understanding your first paycheck (and why it’s so much smaller than you thought)
CNBC: Renting an apartment or home? Here is what real estate experts say you need to know
Business Insider: When you open a joint bank account you should read your bank account rules on death. Here’s why it matters
Business Insider: Assigning a beneficiary to your bank account ensures someone can claim your money after death
Arkansas Democrat Gazette: Cashing in on home equity windfall
CNN Business: The secrets to managing money as a couple
The Washington Post: How to Safely Cash In on Your Home Equity Windfall
Over Sixty: Want to become debt-free this year?
Next Advisor: The Fed Raised Rates, and the Best High-Yield Savings and CD Rates Followed. Why It’s a ‘Good Opportunity’ to Make Your Money Work for You
Journal Time: Finally, Millennials Create Wealth And Consult With Financial Advisors
Next Advisor: The Best High-Yield Savings Rates Are Over 2%. These Experts Predict How High They’ll Go This Year
AUMAG: Are We In a Recession? Maybe. These Strategies Can Help No Matter What the Economists Say
KITCES: How To Set Yourself Up For A Future Career Break
CNBC: What college students need to know about doing their taxes
CNBC: How to start a side hustle while you’re still in college
Time – Next Advisor: Short-Term CD Ladders Can Help You Take Advantage of Rising Interest Rates. These Are the Strategies Experts Recommend
Her Money: NAVIGATING YOUR FINANCIAL PLAN DURING A RECESSION
Time – Next Advisor: CD Rate Predictions: When to Lock In for the Long Term, According to Experts
Time: Are We In a Recession? Maybe. These Strategies Can Help No Matter What the Economists and Politicians Say
GirlBoss: How To Survive A Breakup Without Going Broke
KITCES – Weekend Reading: You Passed Roth IRA Income Limits, Where Should Your Next Dollar Go?
DISCOVER – Modern Money: What is the first step in financial planning?

2021-2022

Featured

The Best Schools: Financial 101 When Starting Your Career
CNBC: Social media is the most popular source of investment ideas for young investors, CNBC survey finds
Reader’s Digest: 15 Everyday Habits of Debt-Free People
ThinkAdvisor: She Built a Virtual Planning Firm for Millennials Before It Was Cool
CNBC: Before you join ‘The Great Resignation’ and quit your job, here’s what you need to know
Financial Planning: Going independent? What an RIA needs to know about taxes
MSN Money: How Marriage Affects Student Loan Payments and Debt
CNN Business: 4 tips for couples looking to manage their finances together
CNBC: Quick tips to help college students save money
WealthManagement.com: The Pandemic Is a Year Old. Here’s the Best (and Worst) of Advisor Tech
Financial Planning: College students may score 3 stimulus checks. Here’s how
Financial Advisor Success Podcast: Creating Value For Next-Generation Clients By Focusing On Actions Over Projections, With Sophia Bera
Money: What to Do if Your Wells Fargo Student Loan Was Just Sold
GOBankingRates: Common Money Myths About Millennials
Business Insider: 4 pieces of money advice financial planners wish they could give to Gen Z
Business Insider: 4 things to do before you invest a single dollar in bitcoin, according to a financial planner-help clients — and themselves — amid coronavirus volatility
TwoCents by Lifehacker: What to Do if Your Employer Pauses 401(k) Matching
Thrive Global: How to Deal With Coronavirus-related Money Stress
CNBC Select: Experts agree: Only apply for a new credit card during a crisis like coronavirus if you also take these 4 steps
CNBC: Financial advisors must find their ‘niche’ to survive over next 5 to 10 years
SEI Knowledge Center: Advisory Firms in 2030: Growth by Specialization
Consumer Reports: How Millennials Can Achieve Financial Security Without Owning a Home
Business Insider: 4 smart ways to spend your end-of-year bonus that you won’t regret later
Business Insider: 3 smart things to do with your money when you start making 6 figures
NerdWallet: Ease Recession Jitters and Steady Your Finances

2020-2021

Featured

The New York Times: How to Move In With Your Parents (and, Eventually, Move Out)
CNBC: Counselor, planner or coach? How to find the right financial professional for you
Business Insider: POWER PLAYERS: 23 of the best financial advisors for Millennials
Earnest: How to Juggle Student Loan and Mortgage Payments
Discover: How to Manage Your First Salary and Grow Your Savings
CNBC: Young investors are going digital. Financial advisors need to adapt with them
CNBC: Most Americans have no money saved for their children: CNBC + Acorns survey
CNBC: Buying your first home may cost more than you think. Here’s what to expect
CNBC Select: 4 reasons why it’s smart to put money in a high-yield savings account even when rates are low
NextAdvisor: CDs Aren’t One-Size-Fits-All. Here are 7 Types You Should Know About
CNBC: Here’s how much you’ll really need to buy your first home (Hint: It’s more than you think)
The Wall Street Journal: 35 Ways to Jump-Start Your Emergency Savings
Money Crashers: 14 Questions You Should Ask a Financial Advisor Before Hiring
CNBC: ‘Concerned and confused’ about the future, young adults try to navigate through the coronavirus crisis
CNBC: Best credit cards for investing your rewards
CNBC: How financial experts say this millennial should spend her $1,200 stimulus check
Financial Advisor IQ: When Staying the Course isn’t an Option
CNBC: If you left or lost your job, here is what you can do with your 401(k)
CNBC: Here’s what advisors are doing to help clients — and themselves — amid coronavirus volatility
TwoCents by Lifehacker: What to Do if Your Employer Pauses 401(k) Matching
Thrive Global: How to Deal With Coronavirus-related Money Stress
CNBC Select: Experts agree: Only apply for a new credit card during a crisis like coronavirus if you also take these 4 steps
CNBC: Financial advisors must find their ‘niche’ to survive over next 5 to 10 years
SEI Knowledge Center: Advisory Firms in 2030: Growth by Specialization
Consumer Reports: How Millennials Can Achieve Financial Security Without Owning a Home
Business Insider: 4 smart ways to spend your end-of-year bonus that you won’t regret later
Business Insider: 3 smart things to do with your money when you start making 6 figures
NerdWallet: Ease Recession Jitters and Steady Your Finances

2019-2020

Recognition

Investopedia: Top 10 Financial Advisors of 2019
Sophia Bera Woman in Finance Award for students at Utah Valley University

TV Clips, Web Segments, Radio Spots, and Podcasts

Money Checkup: How Business Owners Can Build Balanced Lives
Stacking Benjamins: Outdated Money Advice You Should Probably Ditch (plus an intro to MetPro)
Cheddar @Home: Not Your Father’s Financial Planner
CNBC: Start saving for retirement as soon as possible: Advisor

Featured

Bloomberg: The Old Rules for Building Wealth are Obsolete
Redfin: First-Time Homebuyer? Here’s How to Prepare Financially
NerdWallet: Am I Ready For My First Credit Card?
Investopedia: Affluent millennials are economically optimistic, but afraid to invest
Financial Planning: Farewell, mahogany desk: Planners take their meetings online
Business Insider: Here’s exactly what millennials should be doing every five years to become rich, according to a financial planner
CNBC: Congrats on your raise. Here are five ways to spend it wisely.
CNBC: If you’re a young adult and receive a small windfall, here’s how to put it toward retirement
CNBC: Here’s how to invest that windfall for retirement if you’re 40-something or older
Business Insider: Millennial couples buying homes before they get married are making a risky move that shows how different they really are from their parents
Wallet Hacks: 8 Financial Products Most People Should Avoid
Zing! by Quicken Loans: How Millennials Can Play Catch-Up in Retirement
Financial Planning Magazine: A Cure for Advisor Burnout
Business Insider: 4 of the biggest mistakes millennials are making with their money, according to experts

2018-2019

2017-2018

TV CLIPS, WEB SEGMENTS, RADIO SPOTS, AND PODCASTS

Digital Marketing for Financial Planners Podcast: Ep. 22: Off Time Management
Digital Marketing for Financial Planners Podcast: Ep. 21: Moving Beyond AUM and Finding HENRYs
The I Love D.I. Podcast: Ep. 58: Interview With Sophia Bera
Wisconsin Public Radio: Financial Planning Tips For Millennials
The Gen Why Lawyer Podcast: Ep. 101: What to Do With Your Lawyer Money with Financial Planner Sophia Bera
Life Skills That Matter Podcast: Ep. 099: Building Your Financial Runway for Self-Employement With Sophia Bera
The Entrepreneur House Podcast: Ep.197: What Should the Younger Generation Do With Their Money? And Media Hacking ~ Sophia Bera
Financial Advisor Success Podcast: Ep 012: Delivering Profitable Financial Planning To Millennials For A Monthly Retainer Fee With Sophia Bera

ONLINE

InvestmentNews: What really deters women from staying in the financial advice profession
Business Insider: Ask a Financial Planner: ‘Should I refinance my student loans, even though I have less than $10,000 to go?’
Business Insider: Ask a Financial Planner: Does it ever make sense to raid your 401(k) to pay off a debt?

FEATURED

BBC Capital: The unfair stigma surrounding millennials and their money
CNBC: Want to live happily ever after? Talk about money
CNN Money: 8 money mistakes new parents should avoid
MorningstarAdvisor: Investing in Youth
CNBC: Unexpected ways to use those Roth IRA contributions
The Wall Street Journal: Tips on Picking a Roth IRA for Your Teen
Business Insider: 7 things people think are terrible for their finances that actually aren’t
CNBC: A move to Arkansas helped this couple pay off a $60,000 debt
CNBC: How to hack your HSA: It’s not just for medical costs anymore
NBC Better: 3 Ways to Ease the Pain of Back-to-School Costs
Capital Ideas: How Millennials Can Plan for Retirement in the Age of the Gig Economy
CNBC: Half of millennials share two stressful views about money
Student Loan Hero: You’ll Probably Live to 100 — Which Means You Need to Save for Retirement Now
CNBC: Switching jobs? Don’t forget that 401(k) plan
Business Insider: 7 of the dumbest things people do with their money before they buy a home
Simply Insurance: 30 Financial Experts Reveal How To Invest Life Insurance Proceeds
MintLife Blog: Can I Afford It? Big Toys Edition
CBS News: How do you save for retirement as a freelancer?
MarketWatch: ‘Math isn’t so hard’ for women post backfires for financial planning organization
Investor’s Business Daily: Reliable Ways To Recruit Stars To Your Firm
CNBC: 4 hacks to stretch your summer vacation budget
CNBC: No wonder people cry at weddings, with costs like these
CNBC: Here’s what the average American would do with a $10,000 windfall
The Penny Hoarder: Here’s a Simple Guide to Everything You Need to Know About Roth IRAs
uexpress: Tips for Debt-Wary Young Homebuyers
Business Insider: 10 things you can learn about money in 10 minutes that will change your life
MarketWatch: Why some financial advisers use someone else to manage their own money
Good: Here’s How Millennials Can Fix Their (Scrambled) Nest Eggs
Business Insider: 7 things people think are terrible for their finances that actually aren’t
Business Insider: 7 pieces of homebuying advice you can’t afford to ignore
Business Insider: A financial planner explains why starting a new job is the best time to negotiate salary
The Day: Buying a home before age 30
attn: A Quarter of U.S. Workers Have Less Than $1,000 for Retirement
MarketWatch: How advisers can hire — and keep — young employees
Rep Cap Media: 5 Reasons to Use Content Marketing for Financial Services
Advisor Websites: Sophia Bera: Women in the Financial Industry
Mic: The 10 commandments for financial success: Follow these rules and grow richer
CNBC: Millennial money myths: The young still like their greenbacks
CNBC: Millennial money myths: The truth about homes, cars and ownership
CNBC: The best way to set your kids up for financial success is one most people overlook (also published by Yahoo Finance UK)
Cosmopolitan: 4 Money Rules You Should Stop Following ASAP
The College Investor: Ellevest Review: A Robo-Advisor for Women
Coveteur: How to loan money to a friend
attn: The Biggest Money Mistakes You’ll Make in Your 30s and How to Avoid Them

2016-2017

TV Clips, Web Segments, Radio Spots, and Podcasts

Hack the Entrepreneur Podcast: A Better Way to View Risk | Sophia Bera
Business Insider: Live Facebook Video With Sophia Bera
John Murphy International: Podcast #24: How Sophia Broke the Rules for Advice Based Businesses
CNBC: 3 key steps millennials can take now for financial security later
NextFem Podcast: Values Based Financial Planning With Sophia Bera
CNBC: When good friends and family give Gen Y bad money advice (also on MSN Money and Yahoo Finance Canada)
CNBC: The biggest money mistakes millennials are making
Break the Twitch: Smart & Simple Financial Planning Tips with Sophia Bera, CFP®
Words + Money Podcast: Episode 029: Retire Rich by Starting Today With Sophia Bera
Why Millennials Matter Passion2Action Podcast: How to be in Charge of Your Finances: Financial Planning for Millennials Featuring Sophia Bera of Gen Y Planning
Bidsy’s Small Business Society Podcast: Episode 061: Sophia Bera shares her best tips on financial planning for millennials
So Money Podcast: Episode 419: Ask Farnoosh: Farnoosh Torabi + Sophia Bera
Financial Career Launch Podcast: Episode 051: Find and Use Your Career Superpower, with Sophia Bera
So Money Podcast: Episode 400: Ask Farnoosh: Farnoosh Torabi + Sophia Bera
Be a Financial Rockstar Podcast: Episode 046: Financial Planning for Generation Y With Sophia Bera

Online

Business Insider: Ask a Financial Planner: ‘Should I Convert My IRA to a Roth IRA?’
Business Insider: Ask a Financial Planner: ‘What Are Some Tips for Paying Off My Massive Student Loans?’
Business Insider: Ask a Financial Planner: ‘How Do I Balance Saving for My Retirement and Saving to Buy a Home?’
Life & Money: You’re 30 — Stop Doing What You Did in College (syndicated)
Business Insider: Ask a Financial Planner: ‘How Much Money Should I Keep In My Bank Accounts?’
Business Insider: Ask a Financial Planner: ‘Where Do I Start Learning About Money?’
Business Insider: Ask a Financial Planner: ‘Should I Get a 15- or 30-Year Mortgage?’
Business Insider: Ask a Financial Planner: ‘How Do I Read the Paperwork That Comes With My Mutual Fund?’
Business Insider: Ask a Financial Planner: ‘How Many Bank Accounts Should I Have?’
Business Insider: Ask a Financial Planner: ‘Should I Sign Up for a Store Credit Card?’
Business Insider: Ask a Financial Planner: ‘How Do I Save for Retirement if I Earn Too Much for a Roth IRA?’
InvestmentZen: What Do Financial Successful Millennials Have in Common?
Business Insider: Ask a Financial Planner: ‘How Do I Figure Out the Fees on My Retirement Accounts?’
Business Insider: Ask a Financial Planner: ‘How Do I Start Investing?’
Business Insider: Ask a Financial Planner: ‘I’m Leaving My Job — What Do I Do With My 401(k)?’
Business Insider: Ask a Financial Planner: ‘How Can I Minimize My Investing Risk?’
Business Insider: Ask a Financial Planner: ‘How Do I Protect My Investments in Retirement?’
CNBC: How millennials can succeed in business: By really trying (also published on Yahoo! Finance)
Business Insider: Ask a Financial Planner: ‘What’s the Difference Between an ETF and an Index Fund?’
Business Insider: Ask a Financial Planner: ‘What Should I Include in a Prenup?’
Business Insider: Ask a Financial Planner: ‘I’m Sitting on A Lot of Extra Cash — What Do I Do With It?’
Business Insider: Ask a Financial Planner: ‘When Should I Hire a Financial Planner?’
Business Insider: Ask a Financial Planner: ‘What is Compound Interest?’
Business Insider: Ask a Financial Planner: ‘Should I Refinance My Home?’
Business Insider: Ask a Financial Planner: ‘How Much Should I Put Down on a House?’
Advice IQ: Gen Y: Startup Tips
Business Insider: Ask a Financial Planner: ‘Do I Need Life Insurance?’
Business Insider: Ask a Financial Planner: ‘How Do I Decide Between Paying Debt and Saving for the Future?’
Business Insider: Ask a Financial Planner: ‘What Should I Do With My Tax Refund?’
Business Insider: Ask a Financial Planner: ‘Should I Open a Joint Credit Card With My Spouse?’
Business Insider: Ask a Financial Planner: ‘How Do I Know if I Should Use a Professional to File My Taxes?’
Business Insider: Ask a Financial Planner: ‘I’m Moving in With My Partner — What Should We Talk About?’
Business Insider: Ask a Financial Planner: ‘Should I Be Using All of My Credit Cards?’
Business Insider: Ask a Financial Planner: ‘Should I Pay My Medical School Loans Quickly or Invest?’

Featured

Business Insider: 16 signs you’ve ‘made it’ in America
Markets Insider: A financial adviser shares the No. 1 thing 30-somethings should do by the end of the year
On Wall Street: Turn millennials’ Social Security fears into savings
USA Today: What should you do with extra $100? Here’s what financial experts suggest
Chase: How to make sure your inheritance is a boon, not a bust
Business Insider: 8 things successful married couples never do with their money
USA Today College: Money 101: 5 super helpful Cyber Monday tips for broke college students
Business Insider: Here’s why you don’t want a store credit card, no matter how big a discount it offers
Business Insider: 9 burning money questions that can be answered in 30 seconds or less
New York Times: Ask Brianna: How Can I Finally Tackle My Finances?
CNBC: Here’s how young people should invest their first $10,000
Business Insider: 12 things successful married couples do with their money
Investopedia: Advisors: Does the Way You talk Turn Off Female Clients?
Business Insider: A financial planner reveals the best money habit for 30-somethings
Thoughtful Growth: Tips for Motivation: Unmissable Advice from 192 Experts
USA Today College: Money 101: Want to retire as a millionaire? Learn this financial term now
Mic: Here are 5 smart money moves for millennials who want to grow real wealth
The Emerge Blog: 9 Experts Reveal the Most Important Thing That You Can Do to Avoid Medical Debt
USA Today College: 5 money hacks to try before you turn 30
Business Insider: A financial planner recommends these 3 books for people who want to learn the best ways to handle their money
Washington Post BrandStudio: A place to call home
TheStreet: What to expend when you’re expecting
attn: Why Financial Advice for Millennials is Different from Earlier Generations
Business Insider: A financial planner explains why you should keep your checking and savings accounts at different banks
WealthManagement.com: CFP Board Reaches 75,000 Certificants
Vice: How Much Money Would You Need to Retire Right Now?
NBC News: Why Making Financial Mistakes Early Isn’t Such a Bad Thing
uexpress: Smart Moves: Meeting the Down Payment Challenge
The College Investor: Are Community Colleges a Viable Alternative?
Financial Planning: Student loan refi and robos: the perfect couple?
CNBC: To attract younger clients, advisors step up tech game
Urika: 11 Experts Spill the Beans on How Technology Will Reshape Finance
Real Simple: How to Create a Back-to-School Budget
Mental Floss: How to Create an Emergency Fund That Suits Your Needs
Financial Planning: Being a good listener is key to social-media success
TheStreet: How to Ask for a Raise and Get It
Mental Floss: 6 Questions to Ask Before You Pick a Financial Planner
Business Insider: Financial planner: I spend more time talking young people out of buying houses than anything else
Business Insider: A crucial sign you’re working with a great financial adviser can’t be found on their resume
Good: Here’s How Millennials Can Fix Their (Scrambled) Nest Eggs
Business Insider: 9 hard truths about money every adult should learn to accept
CTV News: How to prevent ‘FOMO’ from wreaking havoc on your finances
Realtor.com: Don’t Be Shocked by These Hidden Costs of Buying a Home
MarketWatch: Young Americans’ twin debt problems: marriage and college (also published by Daily Rover)
Inland Valley News: Retire Rich: 6 Steps to Saving for Retirement in Your 20s and 30s
TheStreet: Investing Guide for Teens
Benzinga: Millennials, it’s Financial Literacy Month: Here’s 20 Top Tips
Zing! by Quicken Loans: I Need to Redecorate, What Should I Do?
Business Insider: 10 Things You Can Learn About Money in 10 Minutes That Will Change Your Life
International Business Times: Millennials Fear Tax Season, But Breaks and Youth-Friendly Policies Mean They Don’t Need To
Royal Oak Patch: The Increasing Importance of Financial Literacy
Minneapolis Star Tribune: For millennials, apps provide the onramp to investing (also published by the Austin American-Statesman)
MEL Magazine: Golden Years Optional
The Write Life: Why Every Freelance Writer Needs an Accountant on Your Side
Consumer Affairs: How much do I need to retire?
Chicago Tribune: Saver’s credit helps low-income taxpayers save for retirement (also published by the St. Paul Pioneer Press and Tampa Bay Times)
Mashable: 6 ways for couples to merge their finances without losing their minds — or their love
Mashable: Why all women need a freedom fund after a breakup
CNBC: Millennial investors: Maybe time isn’t on your side
Yahoo Finance Canada: 6 Tips for Millennials Who Want to Retire Rich (also published on Fidelity)
Mental Floss: 5 Money Moves to Make ASAP If You Lose Your Job
CNBC: Impulse buying can damage your credit score
CTV News: Start saving for retirement: A ‘how to’ for millennials
Kiplinger: 6 Steps to Saving for Retirement in Your 20s and 30s (also published on The Network Journal)
CNBC: Lost the Powerball? Now it’s time to really focus on finances
Entrepreneur: How to Make the Salary You Deserve

2015-2016

Interested in interviewing Sophia? Please schedule a call and she’ll be happy to chat with you!

Writing

Sophia Bera’s work has been widely featured across various publications, both in print and online, stretching across publishing greats such as InvestmentNews, CNN Money, Huffington Post, Forbes, Business Insider, and more. Check out the online list below to read some of her recent articles.